Why Choose Us
The major disconnect between the clothes worn by us and the ecology, exploitation of the people working for making the garments, pollution and other long term destruction we cause needs many of us to stand up and call out. We were a bunch of volunteers who worked with food and farmers who moved on to the clothing too as we watched the value chain closely. It was messed up all-round. The true cost of clothing on our environment, ecology, economy was too much and needed path correction. The fact that 3/4th of what we wear is fossil fuel (plastic) based and the fact that the colours that we think are ‘attractive’, ‘bright’ & ‘beautiful’ are so harsh on our environment, resources like water bodies and next generation, we need a huge wake up call.
The correction that was required was in the production (from seed to agro practices) to wearing (not one time or short lived and not the synthetic polluting non-biodegradable) to disposing responsibly. Can it also be decentralized operation, distributed economy, just and fair compensation, eco friendly & ethical? We tried to take all these values all through the value chain. Come travel with us and ensure all round sustainability.
Sustainable Practices
More than 70,000 synthetic chemicals are in use in textiles and hardly 2% have been tested to be safe. With the onslaught of Genetically Modified BT cotton, the impact is so harsh that if the corrective action of sustainable practices in production, all along the value chain and in disposal, is not taken immediately we may end up in irreversible and irretrievable situation.
Regenerative cotton grown in rainfed conditions (means water is not sucked up from underground) organically from traditional Desi seeds is hand spun, hand woven, dyed from natural plant materials and manually tailored! That's not all, even the buttons are made from coconut shells or other biodegradable sources and the embellishments are also mindfully sustainable.
End of Life is an important aspect of clothing too and here at Sohitha, what originated from soil will end up becoming soil!
